Wednesday, June 18, 2008

Putting Indecision in Context

What kind of indecision will we be having tonight?

At a restaurant, it is the curiosity about the choices that cause indecision. "Red miso soup or white miso soup? Both sound interesting. Which are you having?"

At home, it is ambivalence resulting from the familiarity of choices that leads to indecision. "Red miso or white miso? Didn't we have red miso yesterday?"

At the grocery store, it is the unfamiliarity with the choices that cause indecision. "What's the difference between these misos? Which one am I supposed to buy?"

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